Colek | Corporate Learning & Communication Experiences

We transform complex information into actionable clarity

We help organizations train, communicate, and align large teams through educational content and communication platforms designed to be clear, relevant, and scalable.

We specializein engaging:

Waiters

Marketers and
Salespeople

Executives

Retailers and
Wholesalers

Operators

Delivery Personnel

Our Core Services

These are the tools we use most often.

Digital Academies, Certifications & Onboarding Programs

E-learning solutions designed to develop capabilities, standardize processes, and accelerate team integration.

- Customized Digital Academies
- Certification Programs
- Structured Onboarding Journeys
- Interactive Learning Modules

Monthly Communication Programs

A monthly communication and training service designed to reach frontline teams directly. Through digital tools, we communicate product launches, programs, promotions, and value-selling messages in an agile, engaging, and measurable way.

Microlearning & Quick Learning Solutions (QLS)

Driving change adoption and activation through campaigns, microlearning experiences, and educational content that reinforce key messages and support day-to-day implementation. Interactive digital materials designed for real-time updates, engagement, and continuous learning.

Unique Experiences & Storytelling

Through unforgettable stories and sensory experiences, we bring the magic of your brands to the end consumer or internal audience.

Analytics & Scorecards

We obtain the necessary indicators to determine if the understanding and retention of messages were achieved.

Recognized as an Officially Great Agency Workplace 2026

Because great ideas start with great people.

We do whatever it takes to ensure your message is understood, and we measure everything.

Our Results

0%

Of the clients who tried our platform continue to implement it.

+0 years

Of uninterrupted broadcasts with our recurring clients

0%

Of users want to continue using our platforms

+0

Users trained monthly

+0%

Recall of relevant messages

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Services

Channel Strategies

Design of channel strategies
Design of Success Film Strategy
Development of Execution Guidelines and Success Film
Development of channel campaigns and programs

Workshops

Methodologies designed and tested in more than 14 countries

Trade Marketing Workshop
Channel Strategy Workshop
Success Film Workshop (PiCos)
Route to Market Workshop

Internal Communication

Design of internal marketing campaigns
Development of value dialogues for the frontline
Design of effective and impactful presentations

Consulting

Channel Strategy
Success Film
Value Proposition
Route to Market
Variable Compensation
Trade Marketing Programs for Brands and Channels

Storytelling

Design and execution of brand sensory experiences
Creation of Serving Rituals
Design and Execution of Tastings and Pairings
Brand Representation
Execution of On-site Experiences with Bar and Restaurant Crews

Certifications and Onboardings

Design of induction and onboarding programs for commercial positions (promoters, salespeople, premium executives)
Training programs for waiters and owners of consumption centers.
Development of virtual platforms for certification (Apps, Articulate, online exercises, and general content)
Training programs for consumption centers and points of sale

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Hola Sanchez

Global award-winning communication platform with over 5 years of continuous vlog content, scorecards, online assessments, sell sheets, and other tools to inform sellers of monthly programs, launches, and promotions and ensure on-the-spot execution sales.

Desde La Bodega

Communication platform created for Nestle, aimed at more than 15 thousand vendors and merchandisers to enable programs, launches and promotions on a monthly basis.

Esto Es!

Communication platform for Sigma, with more than 4 years of uninterrupted transmissions, aimed at 14,000 vendors and promoters to enable monthly programs, launches and promotions.

Puro Power

Communication Platform with promotions, channel initiatives and monthly launchs for Ragasa, aimed at sales reps in the traditional market nationally.

Detrás del Mostrador

Plataforma de comunicación para más de 60 mil comerciantes del punto de venta tradicional, donde se habla de los programas y lanzamientos de Heineken, y se incluyen tips para desarrollar sus negocios, hacerlos más productivos, y elevar ventas.

Cider Masters

The first “train the trainers” certification program in the cider category at a global level, for Heineken on-trade executives.

Heineken

Implementation and follow-up of our Go to Market methodology Workshops (based on the design and execution of Hit Movies), in more than 14 countries on the American continent.

Operacción

Aimed at delivery men and forklift drivers, Operacción 110 is a communication platform that reaches 15,000 users monthly.

Conectar- T

Training program for over 18 thousand store leaders in Mexico.

Central Cervecera Colombia-Route To Market

Picture of Success Workshop and redesign of Central Cervecera de Colombia and Postobón’s commercial structure.

Smirnoff Global- Channel Strategy

Off-trade and On-trade Channel Strategy Design, and creation of the strategy execution manual in the different channels for Smirnoff Global.

British American Tobacco

Sales talking points and objections management development for emerging categories (flavored bevarages).

CX Academy

A Sales Academy created to communicate Customer Experience, made in 3 languages (English, Portuguese and Spanish), for Coca Cola LTAM's Frontline Team (50,000 users in more than 20 Latin American countries).

Puro power has brought us closer to the sales force from all over the country, keeping our collaborators more informed of what is happening, promoting initiatives and reinforcing key points in Ragasa’s Operation.

Alejandra Dávalos